The power of the generalist with Ee Ting Choo
Systems thinking allows you to see both the pain points and the potential of every situation. It's a skill that you can cultivate in yourself, and that you can help bring out in others. The key is to approach with curiosity and a mindset prepared to connect people and ideas.
Ee Ting Choo is Co-Founder and Chief Operating Officer of ConnectingDNA. Join us as Ee Ting shares her journey of technology transfer and entrepreneurship, and looking at health through a whole system lens.
About Ee Ting Choo
Choo Ee Ting is the Co-Founder and Chief Operating Officer of ConnectingDNA, a wellness-genomics platform that helps individuals, families, and organisations translate DNA insights into actionable nutrition, fitness, and lifestyle strategies.
With over 20 years of experience across healthtech, diagnostics, and wellness ecosystems, Ee Ting specialises in bridging complex science with real-world application. Her work spans individual wellness, corporate wellbeing programs, and the curation of multidisciplinary experts across nutrition, fitness, therapy, and preventive health.
Beyond titles, Ee Ting is known for her grounded leadership style — balancing entrepreneurship, motherhood, and long-term thinking — and for helping others make sense of complexity without fear, hype, or overwhelm.
- LinkedIn: https://www.linkedin.com/in/ee-ting-choo/
- ConnectingDNA: https://connectingdna.com
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- [00:01:10] Ee Ting's medical aspirations before chemical engineering
- [00:02:10] The perceived prestige of chemical engineering
- [00:02:55] The health benefits of semiconductors when you have respiratory issues
- [00:04:44] The art of technology transfer
- [00:08:52] The importance of EQ in management
- [00:09:59] Be good to your people, be good to your vendors
- [00:11:51] The marathon interview for Illumina
- [00:15:47] Thriving as a generalist
- [00:21:26] Fulfilment looks different for everyone
- [00:23:27] Leaving a secure career for entrepreneurship
- [00:25:39] Overcoming the fear of the unknown
- [00:31:52] Building ConnectingDNA for holistic health solutions
- [00:37:48] Ee Ting's personal health transformation through lifestyle changes
- [00:44:49] Finding out more about Ee Ting and ConnectingDNA
- Michele Ong
Systems thinking allows you to see both the pain
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Good afternoon, Ee Ting. Thank you so much for joining
me today on STEAM Powered. I'm really looking forward to speaking
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- Ee Ting Choo
Thank you, Michele. Thank you for your invitation.
I hope I can share more about my journey and help more women
in their career choices.
- Michele Ong
Absolutely. Like, everybody's perspective
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Ee Ting's medical aspirations before chemical engineering
So getting started with your journey, when you first entered
STEM and STEAM, you started in chemical engineering. But,
- Ee Ting Choo
What motivated me? Okay. This is really funny.
So initially, I had health issues so I wanted to get into
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entered chemical engineering in university.
- Michele Ong
Not related to health, though.
- Ee Ting Choo
Yeah. Exactly. Because I wanted medicine, but I
just was very afraid, so I gave up on it. Yeah.
- Michele Ong
Yeah, that's fair. I mean, lot of people find that,
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you are into or not into until you start trying to explore it.
The perceived prestige of chemical engineering
Yeah. What about chemical engineering, has that level of
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- Ee Ting Choo
Okay, so in Singapore it's a lot about scoring so
after junior college will be university. So only the top
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but I didn't want to do medicine so I just went into chemical
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that prestige related to it. So I just did it. Yeah. But
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The health benefits of semiconductors when you have respiratory issues
- Michele Ong
Yeah. So after that, you, you know, you
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lend to that?
- Ee Ting Choo
So I was studying chemical engineering and there
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- Michele Ong
Oh, that's fascinating. Because, for a lot of
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The art of technology transfer
So in your role there, it's called process development.
- Ee Ting Choo
So we need to print the wafers, you know, the
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need to first, actually it's been fifteen years, I forgot the
name but you need to put that film on, then after that we need to
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in Singapore and started the whole production.
- Michele Ong
That's fascinating. So what sort of skill set is
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- Ee Ting Choo
Oh, okay. So when I was a young engineer,
all I did was just do what the senior engineers told me to
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like for example the material in, for example, my next job
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started the DNA plant in Singapore. So that's why I think
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from being an operator. Yeah, where I did every single
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Yeah, that's what we actually need. So I think these are really the
mindset and the kind of like skill sets. Not really skill
to start and then look at every single details and then
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- Michele Ong
It is. And it's basically whole system thinking.
Because when it's transfer, it's not just knowledge transfer.
It's also about geographic, environmental, the entire
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and the way that our work interacts with the work of the
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It's whenever you're working with anyone doing anything.
The importance of EQ in management
- Ee Ting Choo
Yep. Yep. I think later in my career, right, when
I started to lead transfer projects in Illumina, I think
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need to talk to every department, know like sideways every
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I think yeah, EQ becomes one important part. How we talk
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- Michele Ong
Yeah and it's the communication at all different
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Be good to your people, be good to your vendors
- Ee Ting Choo
When I was young, I mean, young engineer, I thought
that we need to be fierce to vendors, for example, because
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how say respectful way. Yeah.
- Michele Ong
Yeah. It's funny that you mentioned about
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- Ee Ting Choo
Yeah. The the best part is that because the
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them. But if you leave the corporate, you leave your title,
sorry, that's it, you are just yourself, know? You're just a nobody.
So maybe you will need their help in the end. So, yeah,
- Michele Ong
And absolutely. And even, like, even with Asian
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- Ee Ting Choo
Yes. Yeah. Industry is small.
- Michele Ong
It is. It's not worth the risk to be a jerk.
- Ee Ting Choo
Exactly. Yeah. Yep.
The marathon interview for Illumina
- Michele Ong
So from semiconductors, you got into
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I'd love to hear about how that transition occurred.
- Ee Ting Choo
How that transition occurred? So what happened was
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my friends say that you gotta job hop, know, for your
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and there were like so many people different people talking
and I was like okay I think I might fail the interview but
Okay round two was really difficult this time it was a video camera
interview and it was three hours and there was a whiteboard
there So I didn't really know what I signed myself up to
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three hours right the headhunter called me and asked me how
do you think it went? I said I know it's terrible I've
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- Michele Ong
Yeah. That's fascinating because the rigour
of that interview process I mean, for that time, that was
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it felt like a marathon for a lot of people having to go
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- Ee Ting Choo
It is.
- Michele Ong
Yeah. And even not knowing what the job
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- Ee Ting Choo
And you know, there's no manufacturing plant, no
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- Michele Ong
That's a good motivator. I mean, we have to be
Thriving as a generalist
Yeah. So what did your role end up being once you figured
out the lay of the land?
- Ee Ting Choo
Technology transfer. Yeah. So basically yeah.
I look everything in the US manufacturing plant, and then
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didn't know what I signed up for but when I brought the technology
back to Singapore I thought that was really the most fun thing that
I did. I did like programming also but because this job
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Google was just like just starting at a time. Yeah, so I
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- Michele Ong
And it's it's quite interesting because
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your skill set to these other areas?
- Ee Ting Choo
I think it was really my the love of
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- Michele Ong
Yeah. And I guess it's such a rare opportunity
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and that freedom to be able to explore and try things out
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stuff out, it it's really a place where you can thrive
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way that you think and the way that you do things.
- Ee Ting Choo
Yeah. So in hindsight, right, I mean, maybe
because my fun loving and my willingness to try all the different
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rather than their technical skills. I mean that's
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- Michele Ong
Yes. And, yeah, it's it is actually a
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they they look at something, they go, I need a one to one match
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And it's calculated risk. It's not just anyhow. You're not
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and, yeah, keeping an open mind about the potential that
- Ee Ting Choo
Exactly. I think a lot of people think that if they
don't take a certain path, they are shortchanging themselves.
For example, in my semiconductor, right, a lot of my
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that is undesired job like defect monitoring and all that
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and openness like that means not rejecting certain path is
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That's why coming in with an open mind and willingness to
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Fulfilment looks different for everyone
- Michele Ong
Yeah. And that's also a fine line because,
you know, again, like from someone looking from a different
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able to do, you know, whole system access and explore all
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- Ee Ting Choo
Yes. Yes. Yeah. So I guess that helped
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- Michele Ong
tech. Everything.
- Ee Ting Choo
I mean not in-depth but I'm able to understand but
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- Michele Ong
Yeah.
- Ee Ting Choo
Find solutions. Yeah, I think that's the that's
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- Michele Ong
Absolutely. Like, it's you're able to be
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- Ee Ting Choo
Yes. Yeah.
Leaving a secure career for entrepreneurship
- Michele Ong
So moving on from that. So from Illumina,
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a secure role. So can you tell me more of or tell us more
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- Ee Ting Choo
So I've been with Illumina for fifteen
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want to do business. Initially I didn't know why but now
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kids and all that so one day I just made a decision to
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- Michele Ong
Yeah. And that's it's such an incredibly
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Overcoming the fear of the unknown
So how did you prepare yourself for that leap?
- Ee Ting Choo
I think the first thing is really the mindset.
So when I first got this inkling feeling, I actually spoke
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And then one day when I spoke to him about like my inkling feeling
and all that, he told me why don't you just take the leap
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then just go for it. And I asked him why, I always remember
I asked him why. He said that because if this is what you
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a networking and you do not know who you're speaking to but I did try
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urge, be it a push factor or pull factor that you want to
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- Michele Ong
Yeah. Absolutely. Like, if it's such an
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times they talk to people who are, you know, close to end
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one of the things that's the most common because it's human. It's
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- Ee Ting Choo
Yes.
- Michele Ong
So, yeah, looking at that motivation to
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environment, they're not gonna give you the perspectives that you
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rewards are going to be. You're doing a little SWOT analysis.
- Ee Ting Choo
Exactly. I think that it is important to
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about us sorting out what aligns with our purpose in life.
- Michele Ong
And it it is about purpose and belief and your
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- Ee Ting Choo
Yeah. I believe that every person that we speak to,
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opinion to you. They will not harm you, they will give you their best
opinion but just that maybe they themselves are, for
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- Michele Ong
their experience. You're drawing from their
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- Ee Ting Choo
I thought of doing nutrition. In fact, I studied
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tried like giving talks which actually gave to many
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Building ConnectingDNA for holistic health solutions
- Michele Ong
That's incredible. So how did you get
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- Ee Ting Choo
So genetics came from my time with Illumina because
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bad, both of it. Then after that because of my own health
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lifestyle. That means our sleep, our exercise, our
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I knew that I wanted a holistic solution. So I went round
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help more people age gracefully, have more effective
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like clients to him and then we worked together so that I can
offer people holistic solutions. But I think the more I
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meet my current business partner and then that's where we grew
ConnectingDNA together.
- Michele Ong
At this point, when you look back at your path, it's
you can see how one thing led to the other and the way
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in the way that, you know, few people would be able to say
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- Ee Ting Choo
Yeah, so I mean, when I look at the hindsight,
it looks like a straightforward path of one led to another.
But during the time that I was stressed
- Michele Ong
It was not.
- Ee Ting Choo
It's so scary, you know, I literally tried
everything. And at that time if I had known like the right
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you see some light but you're not sure whether you drop into some
puddles or some pitfalls and all that. So that period of
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- Michele Ong
Absolutely. Like, I can't imagine having walked
the path that you did in terms of your career and not being terrified
at every single transition. Like, that would have been I
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- Ee Ting Choo
Mhmm.
- Michele Ong
That leads to this incredible growth.
- Ee Ting Choo
Mhmm.
- Michele Ong
But it only feels better when you look back on it as
opposed to when you're living it.
- Ee Ting Choo
Exactly. So that's why I always like to share my
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- Michele Ong
Yeah. Absolutely. And, you know, you brought up an
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find mentors and, you know, broaden your experience with
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where all of the other things fit. And that probably would have
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- Ee Ting Choo
Exactly. I think the most scary part is
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- Michele Ong
Yeah. But again, of course, as you said, like all
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- Ee Ting Choo
Yes. Yes. That's why solution driven and positive
mindset, I think. Yeah.
- Michele Ong
Yep. As long as you're always looking for a way to
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completely unprepared.
- Ee Ting Choo
Yeah. I guess it's this period of time that I
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of what I should do next. Yeah.
- Michele Ong
And it's just piecing all the peep all the little
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know, create that strategy as loose as it might be. Yep.
Ee Ting's personal health transformation through lifestyle changes
So on that journey, have you actually solved or at least
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- Ee Ting Choo
Oh, did. I did.
- Michele Ong
I did. That's amazing. So can you share that? That
- Ee Ting Choo
So when I was young, had a lot of problems. I had
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with me. It's it's not life threatening but it's really very
irritating. Like you always have to like make sure, for
along, it feels as if you didn't bring along your cell phone, you
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- Michele Ong
It's a lot of baggage literally to carry with you.
Yeah.
- Ee Ting Choo
Exactly. So how I eventually solved my
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what I needed to eat more, what I needed to eat less, and
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And yeah, it was really beneficial because at the end when
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very how say no more lethargic no more feeling cold you
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- Michele Ong
Circulatory and yeah everything's just not quite
- Ee Ting Choo
Correct so when I finally like came out of
that right it really felt like I was a new person yeah I
[00:39:47]
[00:39:50]
Yeah, I live a new life, you know, so I was like really
[00:40:01]
[00:40:04]
[00:40:08]
- Michele Ong
It's being able to keep yourself more informed about
[00:40:13]
connected between, you know, your mind, body, and spirit.
[00:40:23]
[00:40:26]
everything's still out of balance. So giving yourself as
[00:40:35]
[00:40:38]
as we've been talking about with your journey, but in terms of being
[00:40:44]
- Ee Ting Choo
Exactly. Yeah. And going in-depth to learn
actually helped me to understand, like in the past right I
[00:40:58]
[00:41:01]
[00:41:04]
- Michele Ong
Your physiology and your type, yeah.
- Ee Ting Choo
Right yeah Maybe if keto will be suitable for
one person but not suitable for the other. So we just need
[00:41:18]
[00:41:22] [00:41:25]
[00:41:28]
[00:41:32]
[00:41:35]
[00:41:38]
[00:41:41] [00:41:45]
- Michele Ong
And this is this is really what personalisation of
[00:41:50]
your own body chemistry, and, you know, what your
[00:42:00]
none of these solutions out there will be a one size fits
[00:42:10]
[00:42:13]
[00:42:17]
- Ee Ting Choo
Yep. So because of this experience, now
[00:42:25]
buddy. We we want people to be able to find solutions that
[00:42:36]
they want, the whole family will be happy. I think that
[00:42:45]
[00:42:48]
- Michele Ong
Absolutely. And, you know, you can only have that by
knowing what options you have and what choices you have
[00:43:00]
[00:43:03]
[00:43:07] [00:43:10]
[00:43:13]
- Ee Ting Choo
Yeah. Design the life that you want. Yeah.
- Michele Ong
Amazing. So but, yeah, I think that's an
[00:43:24] [00:43:27]
[00:43:30]
[00:43:33]
you know, you're able to not only feed your personal
[00:43:43]
[00:43:47]
[00:43:51]
- Ee Ting Choo
Yeah. I guess for a lot of us, we all
[00:43:58]
[00:44:01]
[00:44:05]
Solutions are out there, we just need to be open enough to
[00:44:14]
[00:44:18]
- Michele Ong
Yeah, the onus is on the individual to be able to
[00:44:23]
[00:44:26]
- Ee Ting Choo
Mhmm.
- Michele Ong
Yeah. Yep. Yeah. Amazing. Okay. Well,
I've loved learning about more about your path. And, you
[00:44:40]
[00:44:43]
[00:44:47]
Finding out more about Ee Ting and ConnectingDNA
So if people would like to know more about what you do and
[00:44:54]
- Ee Ting Choo
They can go to my LinkedIn. Yeah. Where the link,
yeah, will be there. You can click on my LinkedIn to,
- Michele Ong
Amazing. Well, thank you so much, Ee Ting, for
[00:45:08]
[00:45:12]
[00:45:15]
- Ee Ting Choo
Thank you, Michele.
- Michele Ong
Thank you so much, and I hope you have an amazing
- Ee Ting Choo
Same to you.
- Michele Ong
If you enjoyed this conversation, please let me
[00:45:25]
[00:45:28]
[00:45:32]
[00:45:35]
Highlights
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